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Welcome to The New Decade of Marketing

Hubspot

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Facebook has three billion active users. Every touchpoint we have with buyers is an opportunity to gain trust.

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Why Micro-Influencers Are Your Secret to Building an Authentic Brand.

Digital Marketing World Forum

We enable our clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Our platform has already achieved great international traction in the market, and is endorsed by partnerships with Facebook, Twitter and Instagram.

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Social Media Marketing Terms You Need to Know

ClearVoice

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Copyright © 2010 Tiecas, Inc. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).