Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. Prior to that, the museum’s most-watched video on Facebook Live topped out around 27,000 views.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. Unfortunately, Bolt didn’t stand the test of time and shut down after 11 years.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

FEBRUARY 4, 2011

How can you use GA to track visits to a Facebook page? failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. How to Add Google Analytics to a Facebook Page Tab by SitePoint. Share this on Facebook. Share this on Bebo. Tweet This!

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Brandpoint

JANUARY 29, 2020

Look at that metric over time, form hypotheses about why that metric goes up or down, and, finally, test your hypotheses! When I first started, in 2010, social media marketing was all about fan and follower growth. Follow Ignite Social Media: Facebook | Twitter | LinkedIn. Lather, rinse, repeat.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Content Standard

JULY 21, 2015

Launching in 2010, Instagram rose to 300 million users by the end of 2014, overtaking Twitter and closing in on Messenger, despite the latter’s close integration and promotion with Facebook. The post The Gram Test: Is Instagram Marketing Right For You? ” Want to improve your photo or video content?

Paid Search Agency 40

Paid Search Agency Barriers Social Media Statistics 40

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.

Planning 80

Planning Blogger Advertising Agencies PR 80

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

FEBRUARY 18, 2020

Just Facebook. Would The Facebook have been as successful as Facebook? Like Facebook, their names and branding remain memorable and engaging a decade later. The Facebook' and Other Bad Names. However, Facebook isn't the only company that made tweaks to its name. It's cleaner.". Many will argue no.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Onalytica B2B

DECEMBER 11, 2017

Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Marketing Insider Group

JUNE 29, 2010

Testing the messaging or solution: test messages, offers, titles and talk tracks to identify the most effective combination. Choosing to move a program offshore: test the cost-benefit before fully making this move. Doug Jul 7 2010 Forget about cost per lead, what is the cost per close? Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

The comments in tweets in retweets covered issues such as the importance of testing content to see what is adding value to customers, sharing the pain with pay-for-performance vendor programs and marketing process being more important than marketing automation. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. This is yet another trend that was born without the help of any designer or magazine.

Forecasting 126

Forecasting Social Media Trends Media 126

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow. Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Marketing Insider Group

JUNE 24, 2010

Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Michael Brenner Jul 1 2010 Gil, thanks for stopping by and commenting on the post. Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Offer tested content that meets well-defined prospect needs.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 19, 2014

Before Facebook. Facebook launched in 2004. Content on the internet tripled between 2010 and 2013. I also provided an overview of the journey we’ve taken and some of the native advertising we’ve tested. I had gotten married, spent almost a whole day on a plan to fly half-way around the world. This was 1999. And Instagram.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Hubspot

OCTOBER 31, 2018

Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate. Source: Facebook. Facebook Removes 82 Pages, Groups, and Accounts in (Another) Coordinated Misinformation Campaign.

Product 68

Product Amazon eCommerce Facebook 68

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. Pete’s Puzzlers are interspersed throughout to test problem-solving abilities and gain new insights on enhancing plant performance. Test extensively. Test early and often,” Derkosh advises. Launch the game.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Branding Brand Identity 120

Marketing Insider Group

OCTOBER 5, 2010

I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Content Marketing Institute

DECEMBER 7, 2018

Taking into account the testing of content and subject lines, cold lead generation can take months to execute. It lets you store thousands of contacts at a time, segment and A/B test them, and create campaigns that you can save and reuse later. Since its 2010 launch, it’s been free. research Click To Tweet. Cost: Free.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Marketing Insider Group

JUNE 3, 2010

Test your titles in every email blast you make to your “house file”. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Great stuff here. And I agree with your added details.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

JULY 21, 2010

Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Organize your keywords, ads and content/landing pages based on the various buying stages. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Convince & Convert

JULY 2, 2014

When it revamped its recipe, the brand launched a massive campaign to air all its harshest criticism and hold taste tests. Some examples include comparing socks washed with Tide versus the “leading brand” or demonstrating a blind taste test. The chain was known for fast delivery, but Dominos knew its pizza wasn’t great.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

Marketing Insider Group

NOVEMBER 4, 2010

By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Violators on Google Ads will receive a 7-day warning.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Don’t make assumptions – test them. What shows up in these search results?

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. If you have content- test which pieces work best. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Kelly May 24 2010 Michael, I had fun reading your post. This is the trickiest part.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

JULY 20, 2010

In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120