EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. A video, an image/collection of photos, a written post, a survey, an audiogram, etc.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. 50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In the US, 2.8 source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Facebook use will decline after continued drama. Is it me or is there always Facebook drama nowadays? But, if you were one of the people that thought Facebook would see its end, it turns out you were wrong … so far.

Social Media 95

Social Media Social Marketing Planning Media 95

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. Content on the internet tripled between 2010 and 2013. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Marketing Insider Group

NOVEMBER 12, 2013

Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. And almost half are able to report the results of their social media efforts. Let me know what you think in the comments below.

Business 100

Business Social Media Content Act-On 100

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Share this on Facebook. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Share this on Bebo. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). The CMO Survey ). The CMO Survey ). The CMO Survey ). 70% of the U.S. billion last year to 2.5 DR4WARD ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. How do you know you are hitting the right audience when you conduct a survey? Michael Brenner Jun 3 2010 Great point Daniel.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Hubspot

FEBRUARY 18, 2020

Just Facebook. Would The Facebook have been as successful as Facebook? Like Facebook, their names and branding remain memorable and engaging a decade later. The Facebook' and Other Bad Names. However, Facebook isn't the only company that made tweaks to its name. It's cleaner.". Many will argue no.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. But using Twitter, and Facebook are also necessary for giving other information. Michael Brenner Nov 11 2010 Thanks Andrew! Overall great article. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Stevens & Tate

AUGUST 10, 2020

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Additionally, the platform has benefited from the increasing Facebook ad withdrawals. Instagram is an online mobile social networking service, launched in October 2010. Violators on Google Ads will receive a 7-day warning.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Tony Zambito

MAY 13, 2011

  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Digilant

MAY 12, 2019

Starting as an analyst at Hill Holliday, Umbrianna managed the agency’s programmatic media practice in 2010 and eventually became the svp and general manager of Havas’ programmatic strategy and trading divisions across the holding company’s North American client roster. Anagram general manager Jenna Umbrianna is one of them.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Digilant

MAY 12, 2019

Starting as an analyst at Hill Holliday, Umbrianna managed the agency’s programmatic media practice in 2010 and eventually became the svp and general manager of Havas’ programmatic strategy and trading divisions across the holding company’s North American client roster. Anagram general manager Jenna Umbrianna is one of them.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Digilant

MAY 12, 2019

Starting as an analyst at Hill Holliday, Umbrianna managed the agency’s programmatic media practice in 2010 and eventually became the svp and general manager of Havas’ programmatic strategy and trading divisions across the holding company’s North American client roster. Anagram general manager Jenna Umbrianna is one of them.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. It’s the numbers. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Hubspot

APRIL 27, 2010

According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. In fact, 88% of those surveyed are either maintaining or increasing their inbound marketing budgets. Why Spending has Increased.

Marketing Budget Creation 28

Marketing Budget Creation Inbound Marketing Customer Surveys Planning 28

Content Marketing Institute

DECEMBER 7, 2018

According to a recent survey from Econsultancy, email is the most effective channel. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. Since its 2010 launch, it’s been free.

Automation 98

Automation Marketing Automation Services Work Management Marketing Analytics Tools 98

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

FEBRUARY 10, 2013

YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Having those social media accounts updated regularly also helps individuals while seeking a job.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Marketing Insider Group

SEPTEMBER 7, 2011

But I really think this survey further highlights the need for an Inbound Marketing Strategy. And although this survey reflects consumers, I would argue that the buying process for B2B is more complex and lends itself even better to online research. Additionally, the changes in this survey from 2010 to 2011 are profound.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Find diehard fans on Twitter, Facebook and LinkedIn. Enlist them for your brand.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100