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Tony Zambito

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    More than likely, these views put your marketing and selling strategies in the framework of being highly dependent upon outbound activities that are intent on finding buyers.  What is happening? 

Planning 100
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The Rise of the Digital Buyer Persona

Tony Zambito

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.    What is evident from them all is that B2B buyers and markets are exploring social media and digital marketing strategies.  "  There are several others cropping up as well. 

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The Pull of the Digital and Social Media Storm

Tony Zambito

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.  Image by HubSpot via Flickr.