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Biznology

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How social media is changing what brands stand for

Biznology

The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands. Facebook , Twitter , etc.). trillion since 2010 (source: US SIF Foundation).

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A 13-step crash course in digital marketing

Biznology

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World. magazines, newspapers)?

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