The Hard Truth About the Viral Potential of Facebook Sweepstakes
Convince & Convert
OCTOBER 15, 2013
Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.
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