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An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

in 2010, Which Wich is a quick service sandwich restaurant that features uber-customization of your sandwich, and a unique ordering system (you mark a paper bag with your detailed preferences). Here’s how it happened: I saw a sign promoting the Which Wich Facebook page. The fastest growing chain in the U.S. But now I have.

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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I’ve seen actual samples. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. of the time.

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Why Digital Media is Killing TV Advertising

Hubspot

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Maybe sampling and demos on location will fit better. If you can type a sentence, you can relate to people on Twitter and Facebook. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. Relationships.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. Sessions start October 5. Very useful.