Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Convince & Convert

JUNE 23, 2011

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. Fan growth is simply not enough. Depth of engagement.

Facebook 160

Facebook Top of Funnel Advertising Funnels Aggregators 160

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. The four P’s were created mainly to describe the ideal “marketing mix.”.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. No one individual can hope to excel at product management, corporate marketing, product marketing, content marketing and IT.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. The fact that the number of social networkers (read: Facebook) is almost as large as the number of blog readers and video watchers (59% to 68%) is the most striking finding in this research.

Social Media 153

Social Media Facebook Forrester Media 153

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create animations? DialogFeed. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

OCTOBER 31, 2018

Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate. Source: Facebook. Facebook Removes 82 Pages, Groups, and Accounts in (Another) Coordinated Misinformation Campaign.

Product 68

Product Amazon eCommerce Facebook 68

Biznology

MARCH 23, 2018

An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Here’s another: Google and Facebook are leading the digital marketing revolution. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Convince & Convert

NOVEMBER 21, 2011

This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product. Conceived in July, 2010 by Brad Marshall (a partner in digital agency Artistech), include() currently offers a Merlot Rose and Bordeaux style red blend.

Social Media 141

Social Media Advertising Agencies Product Media 141

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Facebook.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Prior to that, the museum’s most-watched video on Facebook Live topped out around 27,000 views. After the first week, there were 360,000 views.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). The network was bought by Facebook on 9 April 2012, for $1 billion. Over 60% of users log in daily , making it the second most engaged network after Facebook. Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Facebook has three billion active users. Snapchat didn't exist until 2011. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Emarketing Media 100

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook).

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Biznology

MARCH 23, 2017

Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for. Facebook , Twitter , etc.). trillion since 2010 (source: US SIF Foundation). It was also a way to “humanize” their brands, creating a distinct brand personality. The total amount of assets using E.S.G.

Social Media 152

Social Media Lead Ranking Lead Scoring Brand Identity 152

Martech

NOVEMBER 7, 2022

It has gone from a thin meat product to a substantial voice on difficult, important issues. Facebook $30.75 Google understood that and offered $10 billion for the company in 2010. Many companies have boosted their reputation for customer service by rapid response to complaints. Take Steakumms, for example. TikTok $46.86

Cost 111

Cost Advertising Channels Advertising Agencies Paid Search Agency 111

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. In 2014, Mark Traphagen predicted that "Google+ the social network and user data infrastructure of Google is not going away" and "the Google+ project has been an incredible success because it drove the unification of Google products.".

Social Media 95

Social Media Social Marketing Planning Media 95

Brandpoint

JANUARY 29, 2020

They are likely showing up because they are existing customers who like your product, they are not customers yet but are looking for more information, or they’re customers who have had a good or bad experience with your product and are looking to tell you about it. Follow Ignite Social Media: Facebook | Twitter | LinkedIn.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Brands and products will surely be in their cross-hairs. Prepare a response strategy.

Planning 80

Planning Blogger Advertising Agencies PR 80

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. In other words, you want the end user to eventually buy your product or service. Go beyond Facebook or Twitter posts. But those solutions might involve more product detail and descriptions. ” let’s review the above. The audience’s needs come first.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Webbiquity

FEBRUARY 2, 2011

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. Share this on Facebook. How to Take Advantage of the New B2B Buying Behavior by Fast Company. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with.

Forecasting 127

Forecasting Social Media Trends Media 127

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. billion in the first six months of this year , nearly double what it made in the same time in 2010. Contrast Facebook’s rising star to that of Yahoo, one of the original Web portals. Meanwhile, Facebook rose from 12.2%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

While 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. But while 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. Millennials vs. Gen Z: How are these generations different? They grew up alongside the on-demand economy.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114