Marketing Insider Group

OCTOBER 28, 2010

The best approach to dealing with uncertainty is to be prepared and to have a plan. It’s that time of year for creating your marketing plan. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum. Or to create a plan with only your team’s objectives in mind.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. On the other hand, if you can take the time to plan and create new and original content, the rewards will be plentiful.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Prior to that, the museum’s most-watched video on Facebook Live topped out around 27,000 views. Before this year, it had never hosted a live stream.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Ambal's Amusings

DECEMBER 30, 2009

As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. They're great intentions, but you'll never achieve them without a plan. Help maximize content and effort.

Planning 100

Planning Network Marketing Social Networks Social Media 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    These views of buyers ultimately affect the ability to plan.    This will require a shift in how a company goes about planning around its buyers.  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. If you have an Instagram Business or Creator account, you can use Creator Studio to post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts. Write your caption. Post scheduling. Image editing.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Hubspot

APRIL 1, 2020

Although we're always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don't always go as planned. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Facebook use will decline after continued drama. October 16, 2019.

Social Media 95

Social Media Social Marketing Planning Media 95

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Facebook ( friend me here on Facebook ).

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. But the most successful plans rely on general steps and advice. So solving audience needs ALWAYS comes first in a successful content marketing plan. Why update your content marketing plan? Let’s also return to 2010. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Emarketing Media 100

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Facebook has three billion active users. As you're planning for the future, questions are inevitable.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Martech

NOVEMBER 7, 2022

Facebook $30.75 Google understood that and offered $10 billion for the company in 2010. Consider the plan to charge a monthly fee for the blue verification check. The fact that it is the fourth best social media platform for average revenue per user would be good news if it weren’t for the gap between third and fourth place.

Cost 103

Cost Advertising Channels Advertising Agencies Paid Search Agency 103

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. How can they best help with planning and execution? With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Another way to consider response is to plan for content as a follow-up to other content. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Brandpoint

JANUARY 29, 2020

” In this workshop, Ryan will teach attendees how to pair business objectives and specific customer journeys to create an actionable measurement plan. When I first started, in 2010, social media marketing was all about fan and follower growth. Follow Ignite Social Media: Facebook | Twitter | LinkedIn.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Contently

MAY 17, 2017

Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.” ” If you guessed 2010 and 2012 , respectively, you’d be right. But if I told you they were from 2016 and 2017, would you blink?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Marketing Insider Group

JANUARY 20, 2011

And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful. Facebook grew from 350 million to 600 million. Facebook users sent 360 billion pieces of content. Facebook had 36 billion photos added.

Activities 100

Activities Stats Domain Internet Marketing 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Marketing Insider Group

NOVEMBER 2, 2010

Plus one shameless backlink to a story of my own on marketing planning. Thanksgiving is a time of reflection and for counting blessings before moving into the holiday season of giving and finishing up your planning for the coming year. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Read and Connect: I check Facebook for updates.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

markempa

SEPTEMBER 20, 2016

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision. Who do you want to reach?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Marketing Insider Group

JUNE 11, 2010

And also discuss the 4 main objectives of a comprehensive plan. Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. All rights reserved.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

DECEMBER 14, 2010

Well this is another one of those posts… A corporate “survivor&# will tell you to swim with the political tide: follow the flow from &# corporate&# and align your plans to theirs. In this approach you start your planning with corporate assumptions as accepted facts, then you simply align your plans to theirs.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

OCTOBER 26, 2010

– we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. And then there are truly strategic plans that will move our organizations forward.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

“The best laid plans…&# We did not plan for this. And we often lack the guidance we can achieve from a proper strategy and planning process. It’s about aligning with sales on business outcomes and working together to craft plans to achieve those outcomes. This is not about tactics. It is about strategy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Hubspot

DECEMBER 22, 2010

As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Whos Blogging What About Facebook Ebook.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Planning Stats 28

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Share your thoughts, post a comment. All rights reserved.

Social Media 100

Social Media Web 2.0 Media B2B 100

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.

Planning 80

Planning Blogger Advertising Agencies PR 80

Marketing Insider Group

SEPTEMBER 15, 2010

They are: Customers: something that is missing from many social media plans is the focus on customers. People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100