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The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? But hold on.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Prior to that, the museum’s most-watched video on Facebook Live topped out around 27,000 views. After the first week, there were 360,000 views.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too. While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Look on facebook.

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Confessions Of A B2B Marketer

Marketing Insider Group

We know where they eat, sleep and hang out. Squeezed out. Well we need to focus on wringing out every lead and every deal from our funnels. Opt-outs increased and our brand image suffered — all because we were spamming our customers. Rose Dec 1 2010 Lots of good points here, Michael. Cross-sell.

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Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases

Hubspot

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Staggering Facebook numbers are a major factor in many businesses turning to the social network to connect with potential customers. audience of Facebook grew to 153.9 With continuing U.S. Instead, total U.S billion last year.