Convince & Convert

SEPTEMBER 1, 2010

There’s no market for reselling Facebook fans or Twitter followers. Excellent comparison to A/B and multivariate testing, too. link] jaybaer Yes and no. Ultimately, social media is about the sale. Isn’t that where engagement leads? Otherwise, why do we bother? Just not in a linear fashion. link] jaybaer I love your post.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convert

APRIL 25, 2023

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. This is basically multivariate testing on steroids, but it quickly “kills off” weakly performing variants and blends together the highest performers.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Online Marketing Institute

NOVEMBER 2, 2010

Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Theyre missing out on a hugely powerful asset. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. What you can learn from this multivariate test: If there are several benefits for your product or service, knowing which one to emphasize on your landing page, homepage, or signup page isn’t something to leave to guesswork. Adspresso: Facebook Ad Copy.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52