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Holiday Greetings from Marketo, in Verse

Adobe Experience Cloud Blog

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. So here at Marketo we did a quick list, of our views and misses and targets and hits. So here at Marketo we did a quick list, of our views and misses and targets and hits.

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B2Bs should get Serious about Social

Ambal's Amusings

"Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin's Marketing Prediction for 2010.

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ClickPredictions: Engage Better on Social Media

Ambal's Amusings

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game. " Michael Stelzner's Marketing Prediction for 2010.

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow. Mani Iyer 's Marketing Action for 2010. Own the strategy, and get help on tactics.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Like Be the first to like this post.

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Setting Your Social Media Strategy – Part 2

Adobe Experience Cloud Blog

by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit. Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google.

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Old vs. New: The Evolution of the Term Social Marketing

Adobe Experience Cloud Blog

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. We would love to hear your thoughts!