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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

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A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. III – Facebook + Kustomer

Aberdeen

Facebook Acquires Kustomer. Facebook, the world’s most widely used and most popular consumer-oriented social platform announced its acquisition of Kustomer , a smaller customer-service oriented CRM provider. III – Facebook + Kustomer appeared first on Aberdeen. What’s Next?

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How to Increase Sales with a Shopify-Instagram Integration

SmartBug Media

Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. An account must exist as a Business Profile (account type can be accessed and managed in Settings) and possess a Facebook Shop. Import and sync your product catalog.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

Quora’s High-Intent Audience and Context. The platform provides the right context and a high-intent audience. Quora not only provides the perfect context for thought leadership, but also a highly engaged audience with the intent of looking answers. But what’s valuable? People don’t come to Quora to passively scroll.

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The New Marketing Accountability

Marketing Insider Group

What we really want is to “manage&# demand from awareness to consideration to purchase intent. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Marketing, Death and Taxes

Marketing Insider Group

So let’s review: Consumers are increasingly resistant to marketing efforts Marketing can do better by listening to customers with the intention of helping improvetheir lives To succeed we simply need to apply forethought to future scenarios that would create happy customers Are you up for the task? Share your thoughts, post a comment.

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