Martech

NOVEMBER 7, 2022

Facebook $30.75 Google understood that and offered $10 billion for the company in 2010. But, despite earnings to the contrary, its executives continued to believe it could flourish on its own — until Mr. Musk is using a kitchen sink approach to increasing revenues and, unfortunately, that is not working out. TikTok $46.86

Cost 103

Cost Advertising Channels Advertising Agencies Paid Search Agency 103

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). How you can use it most effectively?

PR 100

PR Stats Social Media Twitter 100

markempa

SEPTEMBER 20, 2016

I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision. All the usual questions. What do you want them to do?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Since the questions on Quora are demand-driven, it’s an excellent platform for marketers looking to address the informational needs of their audience. Answer Questions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

ClearVoice

MARCH 9, 2023

Developing and disseminating information that provides solutions. At one time (the 2010s), a successful content marketing strategy focused on keywords. But more critical is solutions-based content that answers questions or solves problems. To answer the question of “why update?” Determine what worked well.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Convince & Convert

APRIL 20, 2015

As he should, since he works at Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. In 2010, the CEO realized there was a content gap and acquired PetMD.com. Jon Steiert knows a lot about cats and dogs.

Brand Identity 147

Brand Identity Branding Skype Top of Funnel 147

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? And so I get this question all the time.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That inconsistency forces publishers to guess what’s working, what’s not, and what’s just flat-out illogical. ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. But how does that work in digital?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. What does work? " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. We sure as hell don’t lack for information at this point.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., What works on the PC may fail on a smartphone. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Social media can produce the same effect.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. However for it to work successfully, the intentions must be to add value to the community. I regularly participate in three or four chats a week.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JULY 13, 2010

As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michael Brenner Jul 16 2010 Carolyn, Thanks for stopping by and taking the time to comment. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? After all, why would they even be coming to your Web site unless they had questions about your product or service? Here’s how it works: 1. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 2, 2010

And I will describe the “halo effect” and how to make it work for you. This requires our prospects to become well informed before making any decision. You can see this reflected in registration page questions like “Please define your industry”. Do these 2 things and you will find valuable leads. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Two years later, Facebook purchased the app for $1 billion. If you have a high engagement rate, it’s likely your audience sees you as a relevant source of information. All this information will give you an understanding of your users. Instagram turns 10 in 2020.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

EveryoneSocial

JULY 14, 2020

One thing has been clear over the last few years: the workplace and the way people work has shifted. While most businesses still have company locations and people working in-office, many organizations have a large percentage of remote employees. Stats About Remote Work. Let’s dive in!

Tips 79

Tips Work Management Communities Budget Programs 79

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

KoMarketing Associates

MAY 31, 2012

Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? What kind of social media channels—i.e., Knowing your audience will get you one step closer to connecting with them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

OCTOBER 7, 2010

If you find it’s not working out for you, just bring the puppy back.” Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 14 2010 Thanks Matt.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. I was asked this question yesterday, email vs twitter and why? But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? – Posted using Chat Catcher [link] Aussie_Sheila Great post! Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160