Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Great stuff here.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. When they ask for better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Hubspot

DECEMBER 22, 2010

As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Whos Blogging What About Facebook Ebook.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Planning Stats 28

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

OCTOBER 21, 2010

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. There is no doubt that in 2020, digital marketing is critical to maintaining and developing relationships with B2B buyers. However, that is not the only reason manufacturing brands should adopt digital marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Poor data quality: capture the “lead intelligence” from each call in a database.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. ″ demonstrating that buyers chose their own path and Steve Woods comments about valuation of leads and analyzing marketing impact on revenue. This is great stuff.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy marketing plan Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Share your thoughts, post a comment. All rights reserved.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Do these 2 things and you will find valuable leads. In this post I will explain the 4 most common mistakes marketers make.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. I am in Marketing so, yes, this is my ego objective. Generate a steady increase of small but loyal followers. I know how to generate a lead. Who cares?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. I am in Marketing so, yes, this is my ego objective. Generate a steady increase of small but loyal followers. I know how to generate a lead. Who cares?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Need to Drive Leads?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Summit Augmented Reality For B2B Marketing in 2011? Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100