article thumbnail

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 Internet users.

article thumbnail

Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

A retailer catering to Millennials needs to have easy in-store fulfillment options as well as seamless checkout and a thoughtful store layout that makes products easy to find. Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the Vatican’s Social Media Strategy Became a Surprise Success Story

Content Standard

The social-focused Vatican News service, launched in 2010, now claims more than four million followers across YouTube, Facebook, Twitter, and Instagram. But that’s exactly what the Catholic Church has done in recent years, building a social presence that now has significant influence across multiple major platforms.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

He *is* fulfilling a need, however: the need to be paid attention to. If you can type a sentence, you can relate to people on Twitter and Facebook. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. Relationships.

article thumbnail

The Changing Nature Of Work [Slideshare]

Marketing Insider Group

Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Generation Y now so they are able to fulfill expected talent shortages in the near future. In 2010, 10 trillions emails were sent and 89% of them were spam. By 2025, they will comprise 75% of the workforce.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Copyright © 2010 Tiecas, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. (I I also recommend it on the iPad. Alright, your turn. Who influenced you, and why?