Customer Experience Matrix

article thumbnail

Real Examples of Social Media ROI

Customer Experience Matrix

Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 million in tech spending by helping users share ideas on how to solve their problems more cheaply.

article thumbnail

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. Users can also apply Kwanzoo tags to conversion pages to track results. which is not the ideal situation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Silverpop suffered a widely-publicized security breach in December 2010. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. social sharing. enhanced security.

article thumbnail

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. per month.