Biznology
MARCH 23, 2018
Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. But hold on.
Biznology
MARCH 23, 2017
Facebook , Twitter , etc.). trillion since 2010 (source: US SIF Foundation). The favorite medium for expressing such controversial values and political positions is social media (e.g. Here are a few examples where political views have had a major impact on the trust and support for certain brands: Nordstrom , Neiman Marcus , T.J.
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Biznology
JANUARY 13, 2016
This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Don’t just tell your audience to look at something; make it something they have to look at. He was a monthly columnist for BtoB magazine for seven years.
Biznology
JANUARY 18, 2017
In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.
Biznology
DECEMBER 11, 2019
Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. He mentioned Facebook that started as thefacebook.com and Dropbox, whose first domain was getdropbox.com. The age of a domain doesn’t matter.
Biznology
JULY 7, 2015
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” If your Facebook profile picture changes then update your Twitter picture too. Post all Facebook Page updates to Linkedin.
Biznology
MAY 19, 2014
74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ). 41% more likely to recommend a brand to a friend if you “Like” the brand on Facebook (source: WOMMA ). 82% of internet users use search (source: Search Engine Joural).
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