Remove exchange interactive relationship
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STOP chasing Consumers. Collaborate with your Customers.

Ambal's Amusings

We asked Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rick Liebling 's Marketing Prediction for 2010. Rick Liebling 's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Rick Liebling. Content Decoded.

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Is The Corporate Website Dead?

Marketing Insider Group

She believes corporate website visitors are looking for useful information such as best practices tips, human stories and the ability to interact with real people. Then resurrect it as a platform for true community engagement that functions as a hub for interaction. Corporate Websites Should Facilitate Moments of Authentic Interaction.

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Experience 'Should Drive Home The Spirit Of Your Story'

ERDM

Article by Ernan Roman Featured on CMO.com Jacques Panis joined Shinola , the Detroit-based maker of high-end watches, bicycles and leather goods, in 2010, charged with leading the company’s product development and strategic brand direction. It should be an understanding and relationship with the brand.

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The History of Inbound Marketing

Lake One

Inbound marketing includes a cyclical relationship with consumers where you attract visitors with content and resources they are interested in or intentionally seeking. There is typically an exchange of information between the company and the lead- contact info for an eBook, for example. One-way vs. Interactive. Email marketing.

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Turn B2B Buying Into a Social Experience

Tony Zambito

  By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.   How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). .  Recommendations : this is becoming a two-way exchange

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5 Steps To Integrate Interactive Content Into Your Marketing Strategy

SnapApp

Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m a big fan of the “Sexy Bookmarks&# plug-in you’ll see below, because it makes the sharing buttons large and interactive. My theory is to making them stay is to build relationship with your visitors. And thus, a relationship starts to grow. And like all relationships it has to be nurtured and such.