Content Marketing Institute

SEPTEMBER 4, 2018

That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s a perfect example of content marketing.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

JUNE 10, 2021

For example, auto dealerships have turned to e-commerce to sell cars rather than relying on physical locations alone. One of the more notable examples of this is Blockbuster, which was at its peak in the early 2000s, but then had to file for bankruptcy in 2010 due to not adapting to the changing retail landscape.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

The Forward Observer

NOVEMBER 10, 2023

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

ClearVoice

JUNE 14, 2019

Here’s an example of an anecdotal lead that works great in a crime story: “It’s just after 11 p.m., Real-life example that crossed my desk not too long ago: “The internet provides an immense source of useful information.” 10 worthy examples of good lead sentences and paragraphs. Or, start with a story.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. For example, think about children with autism who had to do online school during the COVID-19 pandemic. Example: image descriptions. Example: video transcripts, captions, audio descriptions. Use valid HTML.

Marketing Websites 267

Marketing Websites Guidelines Paid Search Agency Internet Marketing 267

LeadSloth

OCTOBER 20, 2010

For example, if you want to validate a contacts’s details with the Jigsaw database, you can simply drag the “check data&# action into your program and double-click to configure it. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Monitor social media discussions of your company or product in real time? Create animations? Promote events through social media? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. These are good examples even though there are no actual results. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Anne Field helpfully identifies six common LinkedIn mistakes (and it’s not only small businesses who make these BTW) and the right approach to use instead, for example, overtly promoting your product or service (gauche).

Linkedin 100

Linkedin Tactics Tips Work Management 100

Marketing Insider Group

JUNE 23, 2020

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. For example, your smart light bulbs might know what time you go to bed at night, but if they start using this information to advertise insomnia products to you, it can start to feel like they know a little too much about your lifestyle.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

accelerate agency

APRIL 23, 2020

Then, we’ll run you through 10 real-world AB testing examples. For example, you might look to test one version of a landing page against another. When testing, you might, for example, change only the style of CTAs on your two pages. That’s borne out by the following ten AB testing examples. AB Testing Examples.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. Continually come up with fresh and interesting topics?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Heinz Marketing

MARCH 6, 2021

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]. Some great examples of content experiences if you need a little inspiration via the Content Marketing Institute Team. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010.

Intent Data 131

Intent Data Intent Webinar Metrics B2B 131

Vision Edge Marketing

JANUARY 24, 2023

Example: Does it factor in the most frequent customer pain points? Growth leaders generate 80 percent more shareholder value than their peers over a ten-year period. About a quarter of companies don’t grow at all. And between 2010 and 2019, only one in eight companies achieved more than 10 percent revenue growth annually.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Generation Z consists of people who were born from 1995 to 2010. Source: [link]. Summing Up.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Brandwatch Marketing

FEBRUARY 23, 2024

Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.” Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. That is, if you are listening for it.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Hubspot

JULY 7, 2017

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. In general, this is a good example of how design is improving the modern white paper. Download Link URL: [link] Web Landing Page: [link] 4th Place : ?

Paper 40

Paper Best Practices RSS Landing Pages 40

Dahle Communication

JANUARY 4, 2011

In fact, the Decker blog once again put Obama on the top 10 worst speakers in 2010. The style that was used is a great example of how changing up a style is a good way to give some new life to an old presentation.   - While I do think President Obama is a great public speaker, he seems to be on TV all of the time.

Education 57

Education Twitter Keywords Ads 57

Contently

MARCH 5, 2019

When we started working on Contently in 2010, we issued a manifesto stating that we believed freelancers are the future of creative work. Now, as Contently readies to enter its 10th year, we want to hold ourselves accountable, be transparent, and set a good example for the rest of the industry by doubling down on our core values.

Communities 145

Communities Transparency Creativity Lead Scoring 145

Webbiquity

MARCH 3, 2020

Take an IT services business for example. Year founded: 2010. Differentiating a product is (usually) easy. Differentiating professional services is hard. They have employees with X years of experience (so do their competitors). They have demonstrated client success stories and referenceable clients (so do their competitors).

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Brandwatch Marketing

FEBRUARY 23, 2024

Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.” Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. That is, if you are listening for it.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 4, 2011

17 SEO and web analytics experts including David Harry , Vanessa Fox , Ian Lurie and Bryan Eisenberg share some of their favorite tips and hacks in this extensive online guide to GA, for example: how to track engagement and goal conversions by keyword. . ** 5 Stars. How to Build a KPI Tracking Dashboard Using Woopra by aimClear.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Oktopost

AUGUST 2, 2022

6 Practical Examples of Great Trust Signals. A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages. Let’s take a look at a few examples. Think of it this way: would you be confident entering your credit card number on a website that looks like it was built in 2010?

Examples 27

Examples Practices Work Management Ideal Customer Profiles 27

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. For example, one medical firm, when looking at their key influencers, discovered unexpected win rates. One example includes a financial services firm.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Martech

DECEMBER 4, 2023

Here are two examples. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. For example, what if the quirk is cutting off people who use old iPhones, and that’s a characteristic of your target market? Don’t accept “that’s an edge case” as an excuse. I was on a camping trip with my friends a little while ago.

Work Management 112

Work Management Marketing Management Marketing & Strategy Marketing Strategy 112

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Biznology

MARCH 23, 2018

Now my last example involves an irony that had an impact on me, personally and professionally. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Ironic, isn’t it? What a thrill! The response was immediate, and it got nasty, fast.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190