Email Critique: Adobe Webcast Invite Keeps It Simple
The Point
NOVEMBER 9, 2010
I’d add a little more detail, even if it’s just the length of the event. For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. Introduce the call to action earlier. Here it only appears at the bottom of the email.
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