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Eloqua Experience 2010

LeadSloth

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Eloqua has more information about this in a blog post.

Eloqua 100
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create animations? Gather competitive intelligence?

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. so your event may show up in their recommendations.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. 150% increase in lead generation from 2010 to 2011. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.

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4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." We were honored to receive amazingly positive feedback on our presence, and the creation of our event strategy was based on those very same concepts we use for our online marketing every day. Did you attend Dreamforce?

Hubspot 28
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Dumb Questions for Brilliant Marketers: Melisse Lombard, Content Marketing Manager at Hopin

nDash

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. ” and I took on what was probably my first content marketing role, although it wasn’t described as such. How does one inform the other? I thought, “what am I going to do now?”

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B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.