The ROI Guy

SEPTEMBER 3, 2010

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements?

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 14, 2011

Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions. Tip #3: Elevate the Discussions beyond Initial Purchase Price : In a price-focused environment, discounts will gain attention and often can be enticing to frugal buyers.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Advantage Microsoft, but not by much. Advantage to the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. by 2010 [2]. Reducing server provisioning to 1.5

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Industrial Marketing Today

NOVEMBER 14, 2010

What surprises me is that engineers with 20 years experience in corporate environment still think marketing is advertising or putting content on the company website. In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

The ROI Guy

MARCH 15, 2011

The Move from 4-Ps of Product / Solution Selling to the 4-Ps of Outcome Selling from Forrester Technology Sales Enablement Conference Presentation – February 2010 The 4-Ps of Outcome (Value) Selling include: 1. White papers can help provide ideas of what issues researchers see as important, but today, you need something more personal.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Blog posts and white papers are two of the most used formats. Implement the Latest SEO Techniques.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

MAY 18, 2010

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. I believe this is still a valuable formula but suggest given today's 'buyer beware' business environment another stage needs to be added -- that of evidence. wildnetseo This truly insightful information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content. Am I alone thinking that we REALLY should learn from the past?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise. All Rights Reserved.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Generation Z consists of people who were born from 1995 to 2010. Once your employees start sharing the love your company has shared with them, it will pay off.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Content Marketing Institute

MARCH 28, 2018

Staff researchers in large corporate environments generally are well versed on the time, expertise, and budget requirements for various types of research. E-books/white papers. Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports. Infographics.

Research 98

Research Budget Programs Work Management Marketing Management 98

Online Marketing Institute

NOVEMBER 4, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise. All Rights Reserved.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 26, 2010

Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. But given this environment, Shama outlines the “top five things you need to know about Facebook marketing&# about fan pages, ecommerce, ads, apps and other subjects.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100

Content Marketing Institute

MAY 15, 2018

In short, fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper. Fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper, says @kimota. No one cares about a social media stat from 2010 when so much has changed in the intervening years.

Social Media 105

Social Media Media Stats Wikipedia 105