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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar? A new role is starting to take shape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

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B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

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What You Need to Know This Morning: June 18, 2013

Hubspot

Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. Also: Focus on mobile, social, and digital video, eMarketer advises. The tablet market only started in 2010, with the introduction of the iPad, but it’s already poised for a huge slowdown in growth, says analyst Roger Kay, writing in Forbes.

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20 Examples of Great Facebook Pages

Hubspot

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Free Download: 2010 Facebook Marketing Guide. Although only 15.4%