Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
” Luckily for Holmes, he never worked in marketing. That inconsistency forces publishers to guess what’s working, what’s not, and what’s just flat-out illogical. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. But how does that work in digital?
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