ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Resources 120

Resources B to B Work Management Marketing Management 120

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Millennials grew up using services like AOL Instant Messenger and browsing the internet for new products. It makes a lot of sense.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? How do you select the right market research to support your goals?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Hubspot

NOVEMBER 11, 2011

Source: Netcraft, Dec 2010) Tweet This! Source: eMarketer, January 2011) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! million in 2010. Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

markempa

OCTOBER 31, 2006

Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6 Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

MLT Creative

MAY 1, 2012

billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 Enterprise Mobile apps to surpass traditional apps by 2015 (IBM/2010). $5 60 million U.S. 15 billion in apps sales in 2011 (Gartner/2011).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

markempa

JULY 16, 2007

from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Its simply unrealistic to expect advertising to sell business solutions.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

MARCH 21, 2006

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MAY 21, 2007

Once you understand why clients chose your products or service you can tailor your message around the needs you solve. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? eMarketer ). companies have integrated social media with their customer service, sales, or product development processes. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 28, 2007

There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective. You cant even keep all of your people indefinitely.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

readwrite

SEPTEMBER 7, 2011

billion in the first six months of this year , nearly double what it made in the same time in 2010. of display ads in 2010 to 17.7% this year, according to eMarketer research from June. According to reports, Facebook has doubled its revenue in the first half of 2011. billion this year, 1.3% is a significant retreat for Yahoo.

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

markempa

JANUARY 3, 2006

She wrote, "I just put your book in production! She wrote, "I just put your book in production! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 During the past month, Ive put all of my energy into getting my first book, Lead Generation for the Complex Sale , to the finish line.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

JUNE 21, 2012

since 2010. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! 14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. Mobile Search. Mobile Commerce.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

MLT Creative

DECEMBER 23, 2011

Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. The nurturing program involved a lengthy process of triggered e-mail to help new purchasers become immediately productive. MS Office's B2B campaign grows with triggered e-mail. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

markempa

MAY 9, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JUNE 8, 2005

" Kristin Zhivagos book, Rivers of Revenue , has an excellent worksheet on how to map out the customers buying process for what she calls an intense scrutiny product (complex sale). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Focus on the seller, instead of the customer.

Lead Generation 120

Lead Generation ROI Process Generation 120

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

markempa

APRIL 18, 2005

Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Conversations are being conducted about your products, your brand and competitors on various digital channels throughout the web.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Hubspot

OCTOBER 26, 2011

billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 2) Shoppers spent $407 million on Thanksgiving Day in 2010, a rise of 28% from the previous year. 5) Super Saturday 2010 sales totaled $7.58 5) Super Saturday 2010 sales totaled $7.58 percent last year.

Statistics 28

Statistics Planning Stats Open Rate 28

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth Lead Scoring 120

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Ambal's Amusings

JANUARY 14, 2010

If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how. What is White Paper Success Summit 2010? White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing.

Paper 100

Paper Emarketing Sales Cycle Sales Qualified Leads 100

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. HubSpot's product offers a great analytics application for both your website and your blog so you can see exactly what people are looking at, what's working, and what's not.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

MARCH 4, 2011

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook.

Facebook 28

Facebook Examples Emarketing Youtube 28

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. In 2010 most consumers were pretty skeptical of information published on social networks with only 19% saying the medium was completely or very trustworthy. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 19, 2011

product photos, diagrams, infographics, trade show pics etc.), B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100