iCrossing Emarketing 2010 - B2B Marketing Zone

WEBBIQUITY SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far) Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5 MORE >>	E-STORM DECEMBER 7, 2009 Top 10 Resources for Multichannel (aka Cross Channel) Analytics. The Truth about Attribution Modeling – from iCrossing’s Blog Key takeaways: Multichannel analytics should be derived by the need to understand the right media mix Framework for Quantifying Multichannel Attribution from Forrester Technology mentioned ClearSaling, TagMan Results from attribution? The Challenges of Cross Channel Marketing- from eMarketer/TNS Key takeaways: Eyeblaster/TNS Research 85% of marketers see the value in cross-media integration 67% of the marketers were currently running cross-channel campaigns 5. Big caveat! increase in unique visitors 14.8% MORE >>	RECENT POSTS SEPTEMBER 8, 2010 \| WEBBIQUITY Best Social Media Stats and Market Research of 2010 (So Far) DECEMBER 7, 2009 \| E-STORM Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
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