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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Here is one of the graphs from the eMarketer study. What is the relevance of social media for B2B?

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar? A new role is starting to take shape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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40 Epic Marketing Insights From Google [Data]

Hubspot

Source: Netcraft, Dec 2010) Tweet This! Source: eMarketer, January 2011) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! million in 2010. Mobile Use.

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Wanna Hear 9 Great Blogging Tales?

Hubspot

Of course, HubSpot knows that businesses using a blog in their marketing programs receive 55% more traffic than those that do not. Our friends at eMarketer tell us by 2012, 43% of all U.S. businesses will be marketing via a blog (up from 34% in 2010). Connect with HubSpot : Sweet Tea Leaf (sweetly human).

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8 Key Mobile Marketing Trends

Hubspot

eMarketer calculated that U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

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How to Search an Entire Website in Google With Site:Search [Quick Tip]

Hubspot

So, for instance, if you wanted to see what kind of content HubSpot, and only HubSpot, had on marketing automation , doing a site:search would limit the results to only HubSpot's marketing automation content. This allows you to search just one domain -- not the entire internet -- for a particular search term. Search for topics.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! 3) eMarketing Association Network.