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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. When Moat was founded in 2010, viewability was just starting to become a big issue. On Facebook and Instagram, it’s three seconds. ” Autoplay and video player sizes complicate matters even more.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Among the findings: these hyper-active researchers are constantly hunting for and gathering information, often conduct research on behalf of others, and “are most receptive to completing a registration form in exchange for content during the consideration and decision stages.&#. 2011 Trends: Content Marketing Is Critical by eMarketer.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ).

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Ardath is the author of eMarketing Strategies for the Complex Sale. With a majority of marketing efforts going digital, that means even more content is needed.

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20 Percent of UK Social Networking is Mobile [New Data]

Hubspot

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. In a IAB UK study of the 7.7%

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20 Examples of Great Facebook Pages

Hubspot

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. One great way to do this is through a Facebook Page. Jones Soda.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”