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| | VIEWPOINT
JANUARY 26, 2012 [2010, Emarketing] The 5 Top Media for Cold Prospecting
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Every business needs new customers.
| | VIEWPOINT
MAY 23, 2011 [2010, Emarketing] New Response Databases - Valuable Resource for B2B Marketers?
Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. The main concern we hear about is accuracy. Is the data correct? Will my mail be delivered?
JANUARY 26, 2012 | VIEWPOINT
[2010, Emarketing] The 5 Top Media for Cold Prospecting
MAY 23, 2011 | VIEWPOINT
[2010, Emarketing] New Response Databases - Valuable Resource for B2B Marketers?
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