Emarketing 2010 - B2B Marketing Zone

VIEWPOINT JANUARY 26, 2012 The 5 Top Media for Cold Prospecting Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Every business needs new customers. MORE >>	VIEWPOINT MAY 23, 2011 New Response Databases - Valuable Resource for B2B Marketers? Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. The main concern we hear about is accuracy. Is the data correct? Will my mail be delivered? MORE >>	RECENT POSTS JANUARY 26, 2012 \| VIEWPOINT The 5 Top Media for Cold Prospecting MAY 23, 2011 \| VIEWPOINT New Response Databases - Valuable Resource for B2B Marketers?
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