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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Every business needs new customers.

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. The main concern we hear about is accuracy. Is the data correct? Will my mail be delivered?

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. … [ visit site to read more ]. Related posts. No related posts.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email marketing remains one of the top spending priorities for online, after search and display advertising. Karen J. mail is easy.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Social Media Facts and Stats. Adam T.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The 39 Social Media Tools I’ll Use Today' [link] [link] DESIGNDOTCOM, LLC RT @cargillcreative: RT @maxOz: 'The 39 Social Media Tools I’ll Use Today' »Great Resource thanks @jaybaer »[link] [link] ?oma Smart. implement bit.ly

Link 62

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. by Ink Rebels.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Whatever. Share this on Bebo.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found on search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Social media is powerful in its numbers, influential in its reach, and has gone beyond the so-called “Tipping Point” according to this latest eMarketer report. Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Are they still unconvinced?

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Mobile 2.0

B2C 39

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

B2C 39

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%).  ( Source ). Budgets : B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. We hope you enjoy digging into the numbers.

Top Social Media and Marketing Books of 2010

Webbiquity

Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?), The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Digg this!

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. What problems do they face?

Top Takeaways From Blogwell Philly 2010

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

B2B Brands and Integrated Marcom—Are We Ceding Control to Social.

B2Bbloggers

November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. Technology Naughty Vs. Nice In 2010 2. The reality of branding from a B2B perspective is that marketers were never really in control.  However, it’s the customer perception that either validates what we communicate or denies it.

Media 20

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found be search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

In July 2010, 35 charts were shared which were viewed 5,827 times. Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Seven country comparison (Source: eMarketer). Companies That Ban Social Media (source: nCircle via/@eMarketer). Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer).

White Paper Success Summit 2010

Connect the Docs

If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how. What is White Paper Success Summit 2010? White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. Register at White Paper Success Summit 2010.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Powered by Logic In Motion.

B2C 14

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Publisher: eMarketer. Publisher: eMarketer. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer.

Social Media Experiments by Retailers, What We Learned

Marketing Edge

Time 32:21 The eMarketer report How Retailers Handle Negative Buzz caught my eye. eMarketer senior analyst Jeffery Grau and I talked about what we are learning from the first phase of retail. Time 32:21 The eMarketer report How Retailers Handle Negative Buzz caught my eye. eMarketer senior analyst Jeffery Grau and I talked about what we are learning from the first phase of retail social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.” Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. What is lead nurturing?

The Mi6 Tweekly: Week of October 11, 2010

MI6 Marketing Agency

Chart: Internet TV penetration in US 2009 to 2014 (Source: iSuppli via/@eMarketer). Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Chart: 16% of US consumers intended to buy a smartphone in first half of 2010 (Source: ChangeWave via/@eMarketer). Chart: US Blog Readers, 2008-2014 (Source: @eMarketer). Chart:US Bloggers, 2008-2014 (Source: @eMarketer). Chart: Value Gained from Social Media Investment, WW (Source: Econsultancy via/@eMarketer). Source: Vocus/Solis via/@eMarketer).

The Mi6 Tweekly: Week of December 6, 2010

MI6 Marketing Agency

Chart: @eMarketer online ad spending in U.S. rebounds significantly in 2010 (Source: various via/@eMarketer). Small Business is benefiting from Social Media (Source: American Express via/@eMarketer). Featured Post: Online Ad Spend Continues Double-Digit Growth (via/@eMarketer). Small Businesses Are Not Using Social Media (Source: American Express via/@eMarketer). Chart: %age of US marketers that segment email lists(Source: Jangomail via/@eMarketer). Chart: UK Wireless Internet Users by Device (Office for National Statistics via@/eMarketer).

The Mi6 Tweekly: Week of December 20, 2010

MI6 Marketing Agency

Chart: % of US Companies Using Social Media Tools for Marketing Purposes 2008-12 (Source: @eMarketer). Chart: Top 6 Barriers Preventing 296 US Marketing Pros from Using Social Media (Source: @R2integrated via/@eMarketer). Chart: Biggest Mistakes 296 US Marketing Pros Have Made With Social Media (Source: @R2integrated via/@eMarketer). Chart: Worldwide Tablet Sales 2010 to 2012 (Source: @eMarketer). Chart: US Online Advertisings Surpasses Newspaper Ad Spending (Source: @eMarketer). Chart, Top Online Shopping Problems in 1999 (source @eMarketer).

The Mi6 Tweekly: Week of December 13, 2010

MI6 Marketing Agency

Chart: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer). Chart: US Companies Using Social Media Tools for Marketing, 2008-2012 (Source: @eMarketer). Level Marketers expect to spend money online in 2011 (Source: Maxymizer via/@eMarketer). Chart: Top 10 marketing tactics used by US small businesses 2 find new customers (Source:Constant Contact via/@eMarketer). Most Important Tools Used by Small Businesses For Promotion (Source: Constant Contact via/@eMarketer). Monday. Chart: US Tablet and iPad Sales 2010-2012 (Source: @eMarekter). Tuesday.

The Mi6 Tweekly: Week of August 9, 2010

MI6 Marketing Agency

source: ExactTarget via/@eMarketer). Chart: More US Mobile Users Accessing Local Biz Directories From Phones (Source: comScore/Yellow Pages via/@eMarketer). Source: comScore via/@eMarketer). Source: OPA/Harris via/@eMarketer). via/@eMarketer). Charities, 2009 (Source: U of M, Dartmouth via/@eMarketer). Charities 2007-09 (Source: U of M, Dartmouth via/@eMarketer). Good article by @eMarketer: “What Makes Social Media Trustworthy?&# (Source: Invoke Solutions). Another article from @eMarketer on trust: Marketers Need to Earn It.

The Mi6 Tweeklies: Weeks of October 25 & November 1, 2010

MI6 Marketing Agency

Chart: Top 3 Objectives US Marketers have for Social Media (Source: DMA/Colloquy via/@eMarketer). Chart: $ Spent by US Marketers for branding, loyalty & customer acquisition (Source: DMA/Colloquy via/@eMarketer). Chart: Social Media Metrics being used by products and services firms, #b2b & #b2c (Source: Duke via/@eMarketer). In case you missed September’s chart toppers blog post, here it is: Chart: Attitudes of US Millenials (18-34) vs Total Adults Toward Advertising (Source: Experian Simmons via@/eMarketer). Week of October 25. Monday. Tuesday.

The Mi6 Tweekly: Week of July 5, 2010

MI6 Marketing Agency

70% of Industrial Marketers expect to see sales increase in 2010 via (Source: @marketcharts) #b2b #marketing. Seven country comparison (Source:@eMarketer) #socialmedia #b2b. country comparison (Source: @eMarketer) #socialmedia #b2b #branding. The Mi6 Chart Toppers, June 2010 #b2b #marketing #socialmedia. Chart: What Percent of Total US Retails Influences By Online Research 2009-2014 @eMarketer #mobile #retail. Chart:What US Retailers Are Doing w/Mobile Commerce and How Many (source:@eMarketer). Monday. An overview of Chptr 2 of Groundswell. Tuesday.

The Mi6 Tweekly: Week of November 29, 2010

MI6 Marketing Agency

Chart: Types of social media engagement by companies worldwide (Source: Fedex/Ketchum via/@eMarketer). Source: Visible/Sirius via/@eMarketer). November 30, 2010 Infographic: The History of the Internet t Al Gore invent the Internet? Chart: Growth of Social Network Users in Canada, 2008-2014 (Source: @eMarketer). Chart: Usage stats for Top 10 Social Media sites in Canada (Source: comScore via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Chart: Canadian Mobile Phone Subscribers and Penetration 2008-2014 (Source:@eMarketer). Based Twitter Followers Do Once They Follow Your Brand (Source: @eMarketer). Chart: What Pages Twitter Visitors Check Out on Your B2B Site (Source: @eMarketer) #B2B. Based Facebook Members Thoughts Towards Brands/Companies on Facebook (source: eMarketer). Monday. Video: @RobinsonRG talks about B2B in a Digital Marketing World. Tuesday.

The Mi6 Tweekly: Week of August 16, 2010

MI6 Marketing Agency

Chart: US Online Video Viewership 2008-2014 (Source: @eMarketer). Users Who Have Watched Full Length Movie using Internet 2008 vs 2009 (Source: Ipsos via/@eMarketer). Users Trust on Social Media (Source: Invoke via/@eMarketer). Chart: What’s Important to Inspiring Trust in Social Media sites, June 2010 U.S. Companies using Blogs for Marketing Purposes 2007 to 2012 (Source:@eMarketer). companies use of blogs for marketing (Source: various via/@eMarketer). Monday. Chart: Are Sales Reps Communicating Value Too Often but Not Creating It? Tuesday.