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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Every business needs new customers.

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. The main concern we hear about is accuracy. Is the data correct? Will my mail be delivered?

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Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. … [ visit site to read more ]. Related posts. No related posts.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Social Media Facts and Stats. Adam T.

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B2B Online Marketers Focus on Lead Gen - eMarketer

delicious b2bmarketing

b2bmarketing

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. What are our key objectives for social media marketing? Which emerging trends do we need to keep an eye on? Was he prescient or just playing it safe?

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The 39 Social Media Tools I’ll Use Today' [link] [link] DESIGNDOTCOM, LLC RT @cargillcreative: RT @maxOz: 'The 39 Social Media Tools I’ll Use Today' »Great Resource thanks @jaybaer »[link] [link] ?oma Smart. implement bit.ly

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. by Ink Rebels.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%).  ( Source ). Budgets : B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. We hope you enjoy digging into the numbers.

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Whatever. Share this on Bebo.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Social media is powerful in its numbers, influential in its reach, and has gone beyond the so-called “Tipping Point” according to this latest eMarketer report. Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Are they still unconvinced?

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Mobile 2.0

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

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The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found on search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts.

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. What problems do they face?

B2B Brands and Integrated Marcom—Are We Ceding Control to Social.

B2Bbloggers

November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. Technology Naughty Vs. Nice In 2010 2. The reality of branding from a B2B perspective is that marketers were never really in control.  However, it’s the customer perception that either validates what we communicate or denies it.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

Top 20 Most Useful Twitter Blog Posts of 2010

WindMill Networking

On a final note, I also contributed 19 Twitter-related blog posts in 2010, so I have taken the liberty to also sprinkle the below list with top suggestions with tips from my own blog posts for your reference where appropriate. Some of my posts from 2010 that I would recommend here include Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King [109], 3 Alternative Ways to Find Great Content to Tweet [92], What Should I Tweet? from eMarketer [2,179] A fascinating a look at how people who tweet carry more influence and are better brand ambassadors.  VIDEO] [13].)

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.” Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. What is lead nurturing?

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found be search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts.

Top Takeaways From Blogwell Philly 2010

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

eMarketing Strategies for the Complex Sale - Ardath Albee's book on eMarketing is a great book that teaches its readers how to differentiate themselves from every other organization in their space. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

In July 2010, 35 charts were shared which were viewed 5,827 times. Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Seven country comparison (Source: eMarketer). Companies That Ban Social Media (source: nCircle via/@eMarketer). Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer).

White Paper Success Summit 2010

Connect the Docs

If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how. What is White Paper Success Summit 2010? White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. Register at White Paper Success Summit 2010.

Win Tickets to White Paper Success Summit 2010

Junta 42

This time it is the White Paper Success Summit 2010, billed as the “largest online event dedicated to helping you successfully market your business with white papers.” Parker (author, White Paper Design that Sells), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0), me and many others! Twitter Prize: Valued at $597 One ticket to White Paper Success Summit 2010 2. Two tickets to White Paper Success Summit 2010 (one for you and one for a friend) PLUS.   The line-up is an all-star cast. Good Luck!

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Publisher: eMarketer. Publisher: eMarketer. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer.

Top 25 Most Useful Social Media Marketing Blog Posts of 2010

WindMill Networking

As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year.  The algorithm I used in calculating these top 25 posts is the same I used in my previous top blog posts of 2010 for Twitter , LinkedIn , and Facebook , and I have also added a few of my posts from 2010 where relevant. Here’s a great Mashable graphic that illustrates what you need to know on this important subject that deserves its place as one of the top 25 blog posts of 2010. Happy reading!

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Powered by Logic In Motion.

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