Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Zoominfo

SEPTEMBER 10, 2020

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). When the bug is fixed, an automated email alerts the customer about the resolution and thanks the buyer for reporting the problem. Source: ZoomInfo. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Tomorrow People

NOVEMBER 30, 2011

What’s the problem with b2b email marketing? Let’s start with some statistics: the number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. billion by 2014.

Email Marketing 120

Email Marketing B2B Marketing Effectiveness B2B 120

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about the 2010s?

Design 67

Design Trends Mobile Marketing Email Campaigns 67

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. Email this to a friend? So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. The fee for up to 75,000 sent emails per month is just $99.97. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Buzz Marketing for Technology

JANUARY 5, 2010

Email this to a friend? 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Send this page to Print Friendly. Related posts: Hey Marketer – When was the last time you talked with a customer??

Service 100

Service BtoB Digg Amazon 100

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Litmus

JANUARY 8, 2019

Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays. In this post, we’ll take a look at exactly how high-DPI displays work and what that means for email designers and marketers. Back in 2010, Apple released the iPhone 4. Good question!

Display 84

Display Mobile Marketing Design Email Campaigns 84

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Email is a proven and somewhat traditional technique for getting the word out. First, social media can reach a different target audience than email. Social media can produce the same effect.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Martech

JUNE 28, 2023

Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 108

Marketing AI Work Management Marketing Management Bandwidth 108

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. Q: How did you go about learning email?

B2B Thought Leadership 65

B2B Thought Leadership Thought Leadership Press Conference 65

markempa

DECEMBER 19, 2011

Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. I asked Adam Sutton about it.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Michael Cohn offers seven tips for LinkedIn SEO, such as using keywords throughout your profile, updating your status at least once per week to keep your content fresh, and linking to your LinkedIn profile from your blog, email signature and other places.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Litmus

JANUARY 17, 2019

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Reply to it. Archive it.

Email Marketing 82

Email Marketing Amazon Opinions Marketing & Strategy 82

Valasys

MAY 16, 2019

The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. This lets markets speak to their customers the way they want and in turn drive the most value out of their email marketing campaigns. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation 100

Marketing Budget Creation Email Marketing Design Planning 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Litmus

SEPTEMBER 6, 2019

They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . But like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns turns out to be trickier than you might think.

Tagging 60

Tagging Class Verticals Order 60

markempa

DECEMBER 21, 2009

I’m looking forward to heading down to Miami for the upcoming MarketingSherpa Email Summit 2010. I’ll be speaking in the B2B session, “How to Design Email Lead Nurturing Programs That Drive Sales.”. As a reader of this blog, you should seriously consider attending the Summit for the B2B track.

Lead Gen 120

Lead Gen Validation Lead Nurturing B2B Sales 120

Biznology

MARCH 23, 2018

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. We’ll probably send you an email,” they said. What a thrill!

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

The Point

NOVEMBER 9, 2010

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. Here it only appears at the bottom of the email. Introduce the call to action earlier.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Martech

DECEMBER 4, 2023

One way to do that is to append a customer ID as a query parameter to the links in your email. But what if the recipient has forwarded the email, or has posted the link to social media? People forward emails all the time. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. It’s not an edge case at all.

Work Management 105

Work Management Marketing Management Marketing & Strategy Marketing Strategy 105

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Heinz Marketing

MARCH 6, 2021

Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Thanks, Vignesh Ramachandran. In B2B Marketing, Personalization and Relevancy Must be the Same. Thanks for your thoughts, Randy Frisch. Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast].

Intent Data 130

Intent Data Intent Webinar Metrics B2B 130

Ambal's Amusings

JANUARY 31, 2011

I didn’t charge for it and offered it to my audiences for those interested enough to send me an email requesting a copy. What was your "Aha" moment in 2010? Titled Practical Advice for Making Social Media Work for Your Business , the paper was a companion piece to what turned out to be a popular presentation.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Onalytica B2B

AUGUST 7, 2018

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. Email me on tim@timsnowmgmt.com. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. One day later, the prospect is sent an email with a whitepaper attachment that reinforces the advertising topic. From promises to drop a few pounds to vows to stick to a savings plan, both young and old are making plans for improvements this time of year. .

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48