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Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

While Wind provides the ability to email them, I’ve called them each time. It’s 2010 Wind Mobile! Below is the only email I get from them. There is an opportunity to drive people to new blog posts or promote any new features within this transactional email. Time to step it up and engage customers on this channel.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. EE09 #Eloqua Until Eloqua Experience 2010… I hope you enjoyed some of these tweets as much as I did and if you were at Eloqua Experience, I hope these tweets bring back some good memories. Looking forward to Eloqua Experience 2010! Brilliant stuff, @Omniture.

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