email-campaign 
markempa
AUGUST 23, 2006
If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.
Webbiquity
FEBRUARY 2, 2011
E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.
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The Point
AUGUST 18, 2014
A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Using the same follow-up email to every show is the surest way to get your message ignored.
The Point
NOVEMBER 9, 2010
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. Here it only appears at the bottom of the email. Instead, Adobe gets right to the point and they have a more effective campaign because of it.
Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.
Industrial Marketing Today
OCTOBER 2, 2010
email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.
Marketing Insider Group
JULY 13, 2010
The white paper also showed that business professionals are using social media more than online editorial and vendor content. Special thanks to George Krautzel , Co-Founder and President, Toolbox.com for providing us with a copy of the white paper. Looking forward to sharing some more insights with you and your team.
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