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Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Eloqua Twitter Sales Management Lead Ranking 100
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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. These emails should be sent using a marketing automation system like Eloqua. What we need to see is metrics such as the number of marketing touches (including email) that lead to an opportunity and/or closed deal.

Email Marketing 100
Email Marketing Advertising Benchmark SMS Autoresponders 100
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