The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

MARCH 8, 2011

A viable marketing solution within Salesforce.com would preempt many purchases of a separate marketing automation system in companies where Salesforce.com is already in place. But if Salesforce.com likes what it sees, who knows where that will lead? intended to make money on its own) rather than strategic (i.e.,

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. 94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. There’s a lot of waste.”.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107