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| | SAVVY B2B MARKETING
AUGUST 5, 2010 [2010, Eloqua] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. And the Eloqua blog post about the playbook and grid boosted referrals to the Eloqua website by 43%. Why is this important and how does Eloqua make use of this data?
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 [2010, Eloqua] Top 56 B2B Marketing Posts October 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Google (116).
APRIL 13, 2011 | IT'S ALL ABOUT REVENUE
[2010, Eloqua] “Revenue” Turns One
FEBRUARY 16, 2011 | THE EFFECTIVE MARKETER
[2010, Eloqua] Marketing Automation Catching On Fire
NOVEMBER 3, 2010 | FIFTH GEAR ANALYTICS
[2010, Eloqua] Can Lead Generation Become More than “Frosting and Cherries?”
NOVEMBER 2, 2010 | B2B MARKETING ZONE POSTS
[2010, Eloqua] Top 56 B2B Marketing Posts October 2010
AUGUST 5, 2010 | SAVVY B2B MARKETING
[2010, Eloqua] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
FEBRUARY 14, 2010 | WEBBIQUITY
[2010, Eloqua] Genoo Aims to Shake Up Marketing Automation Market
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| | IT'S ALL ABOUT REVENUE
APRIL 13, 2011 [2010, Eloqua] “Revenue” Turns One
We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Between the third quarter of 2010 and the first quarter of 2011 we’ve seen: A 120% increase in retweets on Twitter, A 75% rise in comments, And a nearly 119% spike in “Likes” on Facebook. Google Bookmarks.
| | FIFTH GEAR ANALYTICS
NOVEMBER 3, 2010 [2010, Eloqua] Can Lead Generation Become More than “Frosting and Cherries?”
The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites. A dialog can be developed with these prospects by using rules-based triggers and campaign management tools such as Aprimo, Conversen, or Eloqua. Post on Google Buzz. Kenyon Blunt. Let me explain.
| | WEBBIQUITY
FEBRUARY 14, 2010 [2010, Eloqua] Genoo Aims to Shake Up Marketing Automation Market
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. per 1,000 emails sent. per month. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.
| | THE EFFECTIVE MARKETER
FEBRUARY 16, 2011 [2010, Eloqua] Marketing Automation Catching On Fire
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. This nascent industry still has lots of growth to do. Keep going!
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B2B LEAD GENERATION BLOG | WEDNESDAY, MARCH 8, 2006 [2010, Eloqua] B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media Thought Leadership Trigger Events Web/Tech Webcasts/Webinars Weblogs Word-of-Mouth Archives June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 More. MORE >>
MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008 [2010, Eloqua] Content Design for Nurturing Insights - Marketing Interactions
Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). Define Progressive Triggers for Content Marketing Programs The Contagious Content Challenge Using Editorial Calendars in B2B Content Marketing LoopFuse Removes the Budget Barrier from Marketing Automation Can Sales Finish Marketings Sentence? Rebelations Selling To Big Companies Seth Godin The Funnelholic The Lunch Pail Webbiquity Archives July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 More. MORE >>
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