Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Vidyard

JULY 7, 2016

“Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. Then it’s about building that into the funnel and eventually measure the results. Leads will start flowing, the quality is going to be so much better, and the sales are just going to go through the roof.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. There’s a lot of waste.”.

Account Based Marketing 96

Account Based Marketing ABM Top of Funnel Enterprise Management 96

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

SEPTEMBER 18, 2019

Cut costs: Videos can lower your cost per lead 19%. You can use that data to personalize future emails , score the lead, or alert a sales rep. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. How to Attach Videos to Your Emails.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 Video is a complement to email, a value-add add-on that viewers love. You can use that data to personalize future emails , score the lead, or alert a sales rep. 10 Video in Email Best Practices 7.1 Use the Word ‘Video’ in the Subject Line 7.2

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65