Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity.
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