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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Remember: don’t be a slave to Google. Google is smarter than ever. How to stand out in 2018 and beyond. More than that, it’s essential.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. They didn’t really understand or appreciate what the other did. Maybe not bad.

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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Usability is Becoming Part of SEO.

SEO 145
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How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

But whether as a response to an emergency or as part of a more permanent solution, technology can make the process more efficient. Google G Suite is one of the most popular solutions in this area, providing the capability for cloud file sharing, community document creation and editing, and chat options. HR and Training.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic.

SERP 80
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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53
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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Efficiencies of scale. At Wolfgang, we call it efficiencies of scale. Alas, by the end of the decade, Google had started to prioritize brands in the SERP, and the big players had finally gotten their online act together. As a result, we are now seeing significant ‘efficiencies of scale’ as described above.

Studies 69