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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Marketing as a service (MaaS) is an agile and efficient way to make your marketing work harder. How to stand out in 2018 and beyond.

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Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Brandpoint

We work with the community management and content creation teams to identify what types of content, topics, and creative are resonating with the audience and driving the most-efficient business results. When I first started, in 2010, social media marketing was all about fan and follower growth.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more. Thanks for emphasizing the point!

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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Marketing spend is much more efficient. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Our customers will tell us when they are ready to speak to a salesperson.

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Is Your Twitter Addiction Paying Off

Convince & Convert

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. When Moat was founded in 2010, viewability was just starting to become a big issue. On Facebook and Instagram, it’s three seconds. It was all built with the noble pursuit of more automation and efficiency.

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Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking is about getting new customers in an efficient, scalable and sustainable way. He explains the wake up call like this: Instagram, Zappos, Airbnb, Twitter, and Facebook all became billion dollar brands without any traditional marketing.

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