Brandpoint

JANUARY 29, 2020

We work with the community management and content creation teams to identify what types of content, topics, and creative are resonating with the audience and driving the most-efficient business results. When I first started, in 2010, social media marketing was all about fan and follower growth.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more. Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Biznology

JULY 29, 2020

But whether as a response to an emergency or as part of a more permanent solution, technology can make the process more efficient. We’re going to take a look at some of the key areas in which tech tools can make a difference. HR and Training.

Work Management 104

Work Management Paid Search Agency Skype Training 104

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This would not be effective or cost efficient.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

B2B Marketing Directions

FEBRUARY 5, 2023

One of the more recent studies was described in a March 2010 article in the Harvard Business Review. These companies reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets."

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Marketing Insider Group

OCTOBER 19, 2010

The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Marketing spend is much more efficient. This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. work now don’t.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

B2B Marketing Directions

APRIL 23, 2023

In his landmark 2010 book, How Brands Grow , Byron Sharp provided a simple definition of mental availability: "Mental availability/brand salience is the propensity for a brand to be noticed or thought of in buying situations." The concept of mental availability was developed by Byron Sharp and his colleagues at the Ehrenberg-Bass Institute.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

ClickZ

SEPTEMBER 29, 2020

Some businesses have tried to migrate to the cloud, but their archaic architecture has held them back and diminished their efficiencies. Joining Natterbox in 2010, Time has played an instrumental role in forging alliances for Natterbox with Salesforce. But true transformation can only take place when leaving legacy solutions behind.

Digital Transformation 105

Digital Transformation Organic Leads Segmentation Customer Surveys 105

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Educational games can be an efficient way of collecting information for your business while educating people about your product. Here we discuss how to use gamification to amplify your SEO & online marketing efforts.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ClickZ

OCTOBER 30, 2020

Simple and efficient migration. Founded in 2010, MessageGears has raised a total of $29 million in funding and is growing rapidly. With limitless capabilities to connect to third parties and enable audience segmentation, they put the power to personalize in the marketer’s hands with: Direct data access. Customer success.

Enterprise Management 88

Enterprise Management Work Management Marketing Automation Services Marketing Management 88

Marketing Insider Group

OCTOBER 26, 2010

No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. As a marketing professional, I am not proud of our reputation as SPAM-ers. All rights reserved.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. That data point is a big deal, suggesting that brands are making alignment and organizational efficiency priorities. (It’s Content marketing studies tend to be happy-go-lucky affairs. ”).

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Sprout Social

JULY 28, 2021

Like most SaaS companies, we were highlighting functionality and product features without a lot of “greater purpose” beyond efficiency and efficacy. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals. The honest answer was “not really.”.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Marketing Insider Group

OCTOBER 28, 2010

Then take all the inputs you’ve received, analyze those against historical performance and model towards the most efficient way to achieve that end goal: higher return on marketing spend. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Conversica

AUGUST 14, 2019

The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today. took home the National Magazine Award for General Excellence in both 2014 and 2012. For more information, visit www.inc.com. . 5000 is a list of the fastest-growing private companies in the nation.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

The Customer

SEPTEMBER 22, 2021

First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. Overall, 83% agree that consolidating tools would increase their efficiency. And Then There’s Really Smart Personalization. CUSTOMER SATISFACTION.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Moz

JANUARY 14, 2020

Efficiencies of scale. At Wolfgang, we call it efficiencies of scale. As a result, we are now seeing significant ‘efficiencies of scale’ as described above. I guess there's a first time for everything! Every budding business student knows that when volume increases, cost per unit decreases. It’s called economies of scale.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

FEBRUARY 5, 2014

The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking is about getting new customers in an efficient, scalable and sustainable way. In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.” Growth hacking, my friends is marketing. The future of marketing.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Litmus

AUGUST 21, 2020

In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. So, explain to us what micro-efficiencies would be, then. Episode Transcript. Magan Le: Thank you.

Efficiency 93

Efficiency Planning Work Management Enterprise Management 93

Anyword

DECEMBER 20, 2023

This means that instead of a vague descriptor, Anyword will produce content that matches your stored description: “Founded in 2010, [Company Name] has been at the forefront of AI-driven solutions, dedicated to innovating and reshaping the technological landscape.”

Tips 40

Tips Lead Ranking Rules Content 40

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. If so, you should probably be doing a lot of social selling. Dave Stein, CEO and Founder of ES Research Group Inc. Ruth Stevens, Inbound Marketing is Tough to Scale.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Seismic

OCTOBER 24, 2023

This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010. By applying Aura Copilot throughout these four pillars, teams can operate more efficiently and effectively. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

NuSpark Consulting

NOVEMBER 17, 2013

This study from 2010 has some useful details about Twitter’s relationship to time. A good way to accomplish this is retweeting positive feedback from customers, which is organic, free marketing. . Make Your Promotional Tweets Count. Research is essential. For example, timing on Twitter is extremely important.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Outgrow

JANUARY 22, 2020

Soon, together with Shawn Collins, she decided to create an alternative, a more efficient way of supporting affiliate marketers and promoting their business. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. His goal was to make $3000 a month on two hours a day.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. 21:38 - Find out how to run a test yourself to determine list efficiency. Review these timestamps. 24:47 – Re-engage your base.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. App stores make it exponentially more efficient to monetize apps. This will change over time, but still represents a near-term hurdle.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Customer Experience Matrix

FEBRUARY 21, 2013

I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.) Those companies typically gain a 15 to 20% increase in media efficiency. As you might imagine, algorithmic attribution needs a large volume of data to build an effective model.

Buy 120

Buy Allocation Media Ad Exchange 120

Writing on the Web

JANUARY 3, 2014

wholesale ebook sales for January, 2010 were $31.9 Yesterday I began a series of posts on how to write an expert ebook fast and efficiently. The International Digital Publishing Forum (IDPF) reported U.S. million, up 261 percent from the same month a year earlier. Here’s how I suggest you start with an outline in 11 steps.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Marketing Insider Group

OCTOBER 12, 2010

Cost efficiencies The appointment setting tactic is on a strict pay for performance model. Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. That is so true! Thanks for sharing!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Biznology

FEBRUARY 22, 2012

For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. For example, 2010 generated $43.4 Attractive product pricing may garner some first-time orders, but fulfillment services that fill and ship those orders efficiently will generate future orders.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

markempa

DECEMBER 10, 2012

Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. In March of 2011, the Siemens team launched Plantville. Several government associations.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120