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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

An organization’s content communicates everything to consumers. About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Tech Dump and Tech Discounts are linked organizations that serve all of those purposes. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. The Company.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This was evidence for me with travel budgets still tight at most organizations that there is tremendous momentum around social media. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Many brands are just getting started in social media.

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8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Click here to cancel reply.

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

Social Media And Your Personal Brand 8 Essential Social Media Resources Finding The Time To Tweet or Blog? Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

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