Webbiquity

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010. B2B marketing executives, however, tend to be a bit more skeptical.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. For example, this roundup of guides to beautiful and effective website design is one of the most popular posts here in the last three years. Hence, 1,000. Traffic sources.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 3, 2011

Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. 5 Things That Websites Need in 2010! They’re perfect solutions for small- and medium-sized businesses because of their cost effectiveness.&#.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

OCTOBER 5, 2010

How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Seven Habits of Highly Effective Tweets by Smedio. Driving sales directly was ranked by both groups as the least effective use of the platform.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. Adding hand picked business-related keywords to your profile to organically build a connection between certain topics and your brand. This is much more effective than trying to guess what people want, and far less expensive than running focus groups.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. She’s active in local community and business organizations as well as social media. Jennifer Aaker. Diana Adams.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. She shows how to identify and emulate organizations that are “truly social.&#. Adoption soared. 85% of Inc. by Served Fresh Media. by Governing People. ** 5 Stars.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Converting organic search traffic. Define Your Value. Relying on low-volume keyword phrases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 19, 2011

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 7, 2020

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. 2010 Edition , which includes the priceless line from Dilbert: “Marketing through social media is like herding cats. More than 800 posts have been published here over that period. How to Build a B2B Marketing Team. There you have it!

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Webbiquity

APRIL 14, 2014

However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. 33% of organic search clicks go to the first result. The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

40% of organizations have a formal social media policy , and 56% of those policies include a statement regarding the organization’s right to monitor social media usage. 92% of recruiters use social media to find new candidates, up from 82% in 2010. 92% of recruiters use social media to find new candidates, up from 82% in 2010.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

NOVEMBER 19, 2012

All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. This model (evolved from a 2010 post ) came about from KC Associates’ (KCA) client consulting projects. Or are there? A “Eureka” Moment.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

MARCH 11, 2014

Which content formats are most (and least) effective? This presentation from CMI steps through best practices for marketing with a wide variety of content types, from blogs (used by 76% of North American B2B vendors and viewed as “effective” by 62%), eNewsletters and case studies to mobile apps, print magazines and annual reports.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Webbiquity

JANUARY 26, 2011

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. People search for different reasons.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). It shouldn’t be a surprise, but content has to be good in order to be effective.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 4, 2014

And collectively, particularly in large organizations, they can be a powerful amplifier of brand messages and values. Of course, most organizations of any size now have social media policies in place; but these often only set the basic ground rules for discussing the company in social media (e.g.,

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” 6% said they rarely or never click on organic search results (so why are they searching?!). .” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100