Tony Zambito

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. The understanding of not only the segments and organizations that buys but also the individual that buys. Then the Internet came along and changed everything.

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking   The first is adapting to the limitations imposed by the lasting effects of the recession.    Trend 6: Buyer experience branding.

Trends 100
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Turn B2B Buying Into a Social Experience

Tony Zambito

  The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least.   By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience. . 

Buy 100
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The Emergence of the Social Business Persona

Tony Zambito

  The ripple effect of this transformative time in the world of business and social communities is still causing rings of new discoveries as well as uncertainties.    It is changing that fast and the year 2010 may well be the Malcom Gladwell tipping point when businesses feel the shock wave that social business is producing.

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Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., HP has developed vertical market strategies around buyer personas that align their sales and marketing organizations efforts to win at the mid-market competitive level. About Goal Centric.