2010, Effectiveness and Organization

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009. It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.

Marketing Budget

Marketing Budget Allocation B2B Marketing Trends

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% Step 1 - Social Content Marketing One way to generate attention and leads is to create compelling assets that attract your audience and provide a launching pad for further engagement with your organization. in 2011 - the most dramatic change for any social media metric in the survey.

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

B2B Marketing Zone

Everything Technology Marketing

It's Budget Season - B2B Marketing Budget Trends for 2011

5 Steps to Social Media Leads with Content Marketing

Webinars

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