ANNUITAS

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Sales Enablement Danger

ANNUITAS

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space.

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Five Myths of Lead Management

ANNUITAS

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. This myth is at the top of the list as it is so prevalent in the market and causing a lot of confusion for many organizations. Remember the initial emergence of CRM solutions?

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. In your opinion, why is that?

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What’s Your ROI?

ANNUITAS

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Michael Brenner is a Sr. Director of Marketing for SAP.

ROI 100
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What Do You Need for Successful Nurturing?

ANNUITAS

While email can be effective, it should not be the only mechanism by which you deliver your message. This of course meant that the 4,000 leads the organization thought they were generating were actually much less. Before effective lead nurturing can be enabled, a lead qualification process has to be developed.

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An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

ANNUITAS

By providing the marketing department insights into the types of in-profile leads they believe they are likely to close, sales can really accelerate the process and improve lead gen effectiveness. The Annuitas Group: What key things do you think organizations can do to ensure the success of their automation investment?

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Five New Year’s Resolutions for the B2B Marketer

ANNUITAS

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Organizations who want to improve the return on their marketing and sales investments need to first identify their ideal buyer profile. 2011 should be the year of the customer. Marketing must follow suit.