Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And while these can be important metrics when our upfront goal is awareness or engagement or attendance, these are not the metrics that will help to justify the budget. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Blogs help deliver information from the company to the consumer. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Online Marketing Institute

DECEMBER 6, 2011

Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. LinkedIn: 39% increase. Content marketers are becoming more effective. Rising confidence in the effectiveness of content marketing seems to be spurring marketers? Twitter: 35% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Martech Advisor

DECEMBER 3, 2019

Boris Guffond, (Communication Director, Mazarine) shared his thoughts on marketing storytelling exclusively with MarTech Advisor, The idea to oppose classic storytelling and new-age sounds artificial: A catchy plot will be more effective today if linked to new-age tech. Let them show how your products helped them improve their lives.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers? e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 19, 2016

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 84% of CEOs and VPs say they use social media to help make purchasing decisions. believed it is linked very or somewhat effectively. Statistica ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The statistical similarity shocks me. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

MAY 11, 2010

Your LInkedin page. Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 1, 2010

They did, however, instantly create a Linkedin account [link] Albert_Maruggi Jay, what's consistently ranked as the most difficult aspect of implementing new technology? The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Is the criticism fair? Is the criticism fair?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

JULY 11, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. How can I help you?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

AUGUST 11, 2010

This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process. 28 Awesome B2B Social Media Statistics by Social Media B2B. 28 Awesome B2B Social Media Statistics by Social Media B2B. B2B Social Media LinkedIn Group. LinkedIn Group.

Social Media 28

Social Media Resources Media B2B 28

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Online communities.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

JULY 13, 2010

Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. Social Media Statistics : Major Components of Online Marketing. This will help reduce lead and customer acquisition costs. Online Marketing Data: Over 50 Marketing Charts and Graphs.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Which social media platforms are most effective at influencing buyer behavior? 10 Interesting Social Media Statistics by Jeff Bullas. How do the audiences differ across various social networks?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

OCTOBER 5, 2010

How you can use it most effectively? Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Facts, Figures & Stats.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. I’ve seen some linkedin groups with great discussions. Absolutely not. What a change in the dynamic. Insightful.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case. It’s hard to overstate the impact of Facebook. How to target Facebook wall posts to specific fans by Socialbrite.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Then, around 2010, predictive marketing started to take root. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

BenchmarkONE

FEBRUARY 17, 2022

Statistics show that the number of brands that are actively using content marketing has grown by 12% between 2020 and 2021. . Content marketing helps you spread the word about your products or services on channels like social media, websites, and email. Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Digital Marketer

APRIL 1, 2021

Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. If you need to track your digital activity ROI, here’s a tool to help you do that: What is Your Digital Activity ROI? You got to help that customer make a better decision and do that more quickly. Jim Ewel’s LinkedIn: [link].

Planning 52

Planning Work Management Marketing Management Business 52

Marketing Insider Group

SEPTEMBER 30, 2010

And…Marketing needed lots of help. Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 2 2010 Hi Nick, thanks for the comments.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

EveryoneSocial

FEBRUARY 26, 2018

Decreasing effectiveness of paid social (as further cemented by Facebook’s feed changes ) are one driver of this. Key Employee Advocacy Statistics. Invest: Help them establish their profiles. Help your employees understand that and they’ll become an unstoppable generator of positive engagement for your brand.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Webbiquity

NOVEMBER 14, 2011

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started by MarketingSherpa Blog Adam T. This is one outstanding checklist.

SEO 100

SEO Cost Per Click Tips Best Practices 100