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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.

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How to Become a Thought Leader on LinkedIn

Buffer

Building or affirming your thought leadership—in the right places and with the right audiences—can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. What, specifically, are people requesting help with the most? You should.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Year founded: 2010, with the specific Tech Dump brand founded in 2011. You can connect with Amanda LaGrange on Twitter and LinkedIn. The Company. million annual revenue, two locations. The Launch.

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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

In discussing this recently with Dustin Bruzenak , four questions emerged which help professional services providers separate themselves from their competition: Can do they do the hard jobs? Year founded: 2010. I get out of bed every day thankful that I get to help others build amazing things that improve the world.