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Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. In fact email marketing should no longer be looked at in isolation. Tweet This!