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Top Social Media and Marketing Books of 2010

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?)

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar?

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. On Facebook and Instagram, it’s three seconds.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. 2011 Trends: Content Marketing Is Critical by eMarketer. It enhances your organization’s image (e.g.,

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

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20 Examples of Great Facebook Pages

Hubspot

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing.